MHP Group acquires Studio La Plage

MHP Group, a leading integrated communications consultancy and a valued member of the Next 15 family, has acquired Studio La Plage, an award-winning creative agency known for its innovative content creation.

Acquisition Overview

MHP Group, has enhanced its creative communications services by welcoming Studio La Plage into its fold. This strategic acquisition creates a formidable creative content capability, augmenting MHP Group’s full-service communications offering.

Studio La Plage has a storied history, originating from a Shoreditch gallery and evolving into a studio that marries art with data science to produce exceptional creative outputs.

The agency's expertise spans four key sectors—Health, Financial Services, Technology, and Luxury—which align seamlessly with MHP Group’s client base, including prominent names like Johnson & Johnson, AstraZeneca, BlackRock, and Pottermore Publishing.

As part of MHP Group’s accelerated growth strategy, this move follows investments in new specialist capabilities, such as Change and Employee Engagement and the Brand Strategy team ‘Reverb’.

With this acquisition, the combined entity boasts annual revenues of around £40 million and serves a diverse portfolio of 220 clients. The teams have already collaborated successfully on initiatives like the “Destination Nuclear” national recruitment campaign.

Leadership Insights

Alex Bigg, CEO of MHP Group, expressed his enthusiasm for the acquisition:

The addition of the La Plage team to MHP Group is a milestone in our journey towards becoming a creative communications powerhouse. Their dedication to craftsmanship, collaboration, and client service mirrors our own values. This acquisition is a leap forward in our evolution, allowing us to offer our clients a unique blend of strategic expertise and world-class creative storytelling.

Matthew Francis, Head of La Plage, shared his perspective on joining MHP Group:

La Plage has been recognised for our creative partnership with leading global organisations, and now, as part of MHP Group, we are poised to elevate our offerings. The synergy between MHP's behavioural science focus and our creative prowess will enable us to deliver even more comprehensive and diverse services to our clients.