Next 15 introduces the formation of a new collective named Marker. This initiative brings together three of its leading tech PR agencies—Archetype, Outcast, and Nectar—under the stewardship of Archetype CEO Helena Maus.

A Unified Vision for the Future

Helena Maus, who will lead Marker as CEO while continuing her role at Archetype, shared insights with PRovoke Media about the collective's mission. The essence of Marker is to amalgamate resources and capabilities from the three agencies to enhance tools and technology, thereby elevating their service offerings to clients.

We knew that we would be able to progress our business more quickly and optimise it if we do it together, 

Maus explained. She emphasised the collective's potential to shape the agencies of the future, a task that would be formidable to undertake individually.

Leadership and Innovation

Next 15 has been proactive in realising this vision by appointing senior leaders dedicated to the development and deployment of innovative tech and tools. Among these leaders are:

• Chief Product Officer Andrew Wyatt and Chief Technology Officer Dylan Pyle, co-founders of CALA, a comprehensive platform for fashion brands.
• Jon Silk, Archetype North America partner, who will take on the role of Marker’s Chief Creative Officer.
• James Richardson, Archetype CFO, will extend his financial expertise to the group.

These appointments underscore the commitment to a future where technology enhances, rather than replaces, the personal touch that is the hallmark of these agencies.

Our Purpose 

Marker is crafted as a catalyst for progress, creating pathways to success and envisaging the agency experience of the future. As individual agencies at the vanguard of integrated communications and marketing, the collective is poised to build what's next, now.

Marker's philosophy is that agency knowledge should be instantly actionable, tech should dissolve the borders between client and agency, and when technology and talent pathways are clear, the work produced is more perfect.

A Collective Designed for Evolution

Marker represents a union of leading consultancies and technology expertise in a model architected to deliver unprecedented results over the long term. It is a collective designed for the evolving market, infusing technology into every facet of its operations, building products that yield stronger results for clients, and providing a structure that facilitates seamless access to talent and expertise across the group.

For more information or to engage with Marker, interested parties can reach out via email at hello@markercollective.com.