Case studies | Next 15 Group plc | The Growth Consultancy

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Here’s a core sample of some recent projects we’re particularly proud of.

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AB InBev - Corona Sustainability

Threefold created a sustainability campaign with AB InBev to promote Corona, a sustainable brand: from its partnership with Coral Vita who are working to restore the coral reefs, its 100% natural ingredients and its fight against plastics, Corona is doing its part to give back to the planet. For this campaign the message was that Corona brand is committed to a 100% net zero plastic footprint.

Mondelez - Cadbury FC x Grenfell Athletic

To activate Cadbury’s partnership with Grenfell Athletic FC, Next 15 brand, elvis, brought 14 professional football clubs together to build a Common Ground for the team, culminating in a football match to celebrate the launch of the new pitch.

Institute for European Environmental Policy - European Green Deal Barometer

The European Green Deal Barometer assesses the progress of the European Green Deal's policy since its launch in December 2019, aiming for climate neutrality in the EU by 2050. The fourth edition focuses on the post-2024 EU elections and thematic areas that should be prioritised, covering five case-study countries and monitoring the Green Deal's external impact.

WWF - Eat4Change

Eat4Change is an initiative operated by WWF which aims to engage citizens on the topic of sustainable food. It highlights global interconnections and dependencies and demonstrating how individual lifestyle choices can directly contribute to limiting climate warming.

Voice4Change - Testing Times: Reframing narratives on race

Next 15 brand, Savanta, worked with Voice4Change, a charity that advocates for minoritised ethnic groups in policy-making, to identify ways to reframe current narratives on race and racism.

Les Blouses Roses - Amplifying the voice of a non-profit aiding hospitalised children and seniors in France

Archetype helped non-profit organisation Les Blouses Roses reach a wider audience and engage more effectively with their community on X (Twitter).

BayWa r.e. - Analysing 10 years of online conversation to understand consumer perception of climate change

A data-driven thought leadership platform and multi-channel communications to raise awareness of the climate crisis as we entered the Decade That Matters.

Misfits Market - Tackling Food Waste across America

Almost one third of food grown in America is never harvested because it doesn’t meet the superficial standards of traditional grocery stores. Misfits Market’s mission is to provide everyone access to quality food, delivered in an affordable and sustainable way. However, most media still thought of the company as a regional “ugly” produce provider, so they came to Archetype to help increase awareness of their food waste mission.

Health Education England - Retaining the skills of junior doctors

How Health Education England reduced turnover for the world’s largest employer of highly skilled professionals.

HM Courts & Tribunals Service - Redesigning the services for the Immigration and Asylum Tribunal Service

Helping society’s most vulnerable: The Immigration and Asylum Tribunal helps people appeal against decisions made by the Home Office that deny them the ‘right to remain’. These are often some of the most vulnerable people in society, who speak little English and have very low trust in government.

NCS - Making democratic engagement something to look forward to.

Transform analysed the CRM data for NCS and then built systemic processes to predict performance of the young people before hosting workshops on Data Engineering and Dev-Ops to equip NCS’s Advanced Analytics team.

Public Health England - One You

Helping 40-60 year olds build healthier habits.

Undo – The fight against Big Tobacco

In partnership with award-winning brand and advertising agency Duncan Channon, Beyond supplied their design expertise to the UNDO program to help the state of California meet their ambitious public health goals.

Kiyan Prince – Addressing knife crime

Garnering international recognition and support to tackle knife crime - A moving tribute to a young football star in the making. The Kiyan Prince Foundation brings his legacy centre stage and to new generation.

Missing People - The Missing Lines

House 337 released an audiobook, narrated by Stephen Fry, that didn’t have an ending. Called The Missing Lines, it tells the story of Marcus - a teenager caught up in county lines drug dealing. After three minutes of story the audio abruptly cuts out, to signify the main character going missing.

E.ON - It's Time

E.ON has long been a champion of sustainability in the energy sector, equipping homes, businesses and cities with sustainable energy. At a time when others are just beginning to dip their toe in the sustainability waters and set far off targets for sustainable energy, E.ON decided to put a stake in the ground and bring urgency to the greatest threat humanity faces. Not by 2030. Not by next year. Today.

Autistica - Hire Different

Shining a light on how the traditional interview process is stacked against autistic people by comparing and contrasting the challenges they face with those a neurotypical person might face in the same setting.

PETA - Kill the tradition, not the turkey

Every year, millions of turkeys are slaughtered for the festive season. PETA briefed us to get people to question this cruel ritual and consider vegan alternatives. This was a big challenge because people who celebrate Christmas often don’t make a conscious choice over what they eat. They eat turkey because “It’s tradition”. Even though most people don’t know why it is and don’t even enjoy eating it.

Women’s Aid — He’s Coming Home

1.6m women in the UK are living with domestic abuse. Every four days a woman is murdered by their partner. In 2022, with the World Cup on the horizon, Next 15 brand, House 337, developed a pro bono campaign for the UK charity, Women’s Aid to help raise awareness of the fact that, during big sporting events, domestic abuse rises by up to 38%.

Palladium’s interim management over the last 6 months has resulted in a 4x increase to monthly qualified leads.

Avon — Agile delivery needed more than a cosmetic change.

Shaping ways of working for a new agile delivery approach.

Anglian Water — More flow for England’s water supply.

How Transform's effective data integration and service design helped Anglian Water reduce water supply interruptions

Toyota — Every car has its own personality.

Why treat all drivers the same?

Department for Education

Driving up recruitment conversion while driving down costs.

Health Education England — Retaining the skills of junior doctors.

How Health Education England reduced turnover for the world’s largest employer of highly skilled professionals.

Russell Reynolds — Helping Russell Reynolds take the lead in CEO succession planning

Russell Reynolds needed to evolve their brand to help companies with one of the toughest challenges of leadership planning: CEO succession.

Webhelp — Webhelp’s insane results prove performance, creative and strategy have more fun together.

Webhelp play in a crowded market. After growing steadily through word of mouth, they needed a marketing strategy to expand into new markets and services.

Aline — Three become one: New portfolio wins big via repositioning and organic search smarts.

The senior living industry involves a cast of thousands. Senior living software underscores how they operate. Three major players in that industry tasked us with a juicy challenge: to consolidate their portfolios, educate buyers on its successor, and drive more demos.

Solita — Launching an employer brand while improving customer acquisition for Solita

Solita were looking to get on the radar of top tech talent while getting the right prospects engaged in their sales pipelines. For both objectives making a hero of their culture to stand out in a digital transformation space was critical to success.

Celebrating 10+ years with Google

For over a decade, Beyond has been a trusted agency partner for Google, working on a range of projects covering everything from strategy and design to development.

RAF — Unlocking and inspiring a new generation of talent

House 337 has been the strategic communications lead for the Royal Air Force (RAF) since 2013, helping them to meet recruiting targets year-on-year across all roles and to be the first armed force in the UK to meet (and beat) their diversity targets.

TOYOTA — Harnessing the power of collaborative innovation to drive customer-centric solutions

Toyota has always been at the forefront of innovation and customer-centric strategies. For over two decades, we have built a strong and enduring relationship with Toyota, managing their primary digital channels, including web, eCRM, mobile apps, and social media. As well as being responsible for their CRM system strategy and data management.

E.ON — From faceless utility, to sustainable energy leader

Next 15 has embarked on a transformational journey with E.ON, one of the world's largest energy companies, spanning several years.

Plinc — Crew Clothing

Get real-time insights in their Black Friday war room

Savanta — British Gas

Maximising impact of a re-design on customer loyalty

Savanta — Nuffield Health

Advanced tracking & an ecosystem of data insights

Making of Mailchimp Academy

Beyond developed an award-winning online academy for Intuit Mailchimp’s agency users to increase their knowledge of the platform and earn certification.

Mars Wrigley – Galaxy – The Ripple Effect

Galaxy are helping young people to thrive with a £20,000 donation to Barnados, Co-op's charity partner. The campaign targeted Co-op's shoppers on Social, in store at the confec fixture and at checkout on Digital Till Screens.

Unilever – Sunny Honey Home (Ben & Jerry's)

Ben & Jerry’s launched a new Co-op exclusive flavour – Sunny Honey Home, co-created by eight refugee entrepreneurs that aimed to bring the home tastes of Morocco, Afghanistan, and Syria. This activation landed within Refugee Week, and the proceeds of the new flavour will help fund refugee-led startup businesses to help the next generation to flourish. This campaign featured sampling roadshows, unmissable store takeovers, bespoke instore media, digital app coupon to Co-op members, and a presence on Q-comm.

E.ON – Veloce

Shining a light on the partnership between E.ON and Veloce Racing for the upcoming season of Extreme E.

Schneider Electric – Decarbonisation in the Netherlands

Increase awareness for the need to electrify and digitize to decarbonize with a campaign in the Netherlands. This integrated thought leadership campaign was backed up by an extensive research amongst c-suite in Benelux. We were the leading agency for the Benelux region and supported with the research idea + execution, alignment with ad agency and Belgium PR agency, content creation, media relations, speaking opportunities and social media support.

M&S – Bra Fit

The campaign showcased and celebrated the different types of boobs women have and that the brand has a bra for everyone.

Nestle – Aero – Win £1000 for you and £1000 for your local charity

Nestle activated an exclusive competition in Co-op offering 50 Co-op Members a chance to win £1000 for themselves and £1000 for their local charity. The competition was amplified using Co-op media channels such as Social, media at fixture, Till Screens at checkout, and a Banner in the Co-op Members Email.

Kohler Energy – Sustainable Future

Multiple landing pages, content and advertising to showcase how Kohler is reducing the carbon impact of its generators.

Mondelez – belVita – Give A Smile

Multi-channel campaign to launch partnership with food poverty charity FareShare, donating up to 100k meals with every smile collected via interative audience detection billboards or the website.

Sky Media – Sustainability messaging in advertising

Tested a series of adverts to understand the impact of including sustainable messaging within advertising, and a guide on how to create sustainable ads that have a positive impact and avoid perceptions of greenwashing.

WaterAid – Carrying Life: Motherhood and Water in Malawi

An exhibition to raise awareness of the burden on women in Malawi giving birth with no access to clean water.

PETA – Shop to save our lives

Highlights animal cruelty in fashion with the aim to re-educate us all about the use of animal products in fashion and the ongoing consequences for the animals involved.

Verdagy – Public Relations, communications, various design and branding projects as needed

Creation of a manifesto video, creation of a technology explainer video, virtual meeting backgrounds, GIF Library, designed corporate PowerPoint, writing and distributing press releases, ongoing media relations support (including sharing company news, proactive pitching, award submissions, and event support).

Sky Zero – Summer of Sports

The biggest contributor to climate change at Sport is the fan travel. Our campaign highlighted this to people, educating & facilitating how they can travel green as an alternative.

Mamma United – Support for mothers in socio-economically vulnerable areas

Increase awareness for the organization through media relations. Mamma United works to give mothers in socio-economically vulnerable areas knowledge, motivation and tools to influence their own and their children's life situation.

Carlsberg Marstons Brewing Company – Sustainability

Carlsberg together with WWF, is aiming to help UK farmers replenish up to 175 million pints of fresh water. Executed through a highly impactful, fully branded omni-channel campaign in Co-op stores.

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