Enquire, Glennis and Sherpa — each an established player in the senior living software industry, albeit with unique strengths. Relaunch saw huge increase in non-branded search teams and a 92% SEO score.

Solution.

The senior living industry involves a cast of thousands. Senior living software underscores how they operate. Three major players in that industry tasked us with a juicy challenge: to consolidate their portfolios, educate buyers on its successor, and drive more demos. This would rely on a three-fold mission.

First, we’d need to build them a new brand name, brand design and story. Second, we’d need to honor three legacy sites, and bridge the visibility gap between old and new domains. Third, we’d need to build a long-term successor site via a comprehensive, organic search package — including domain audits, a net-new site and SEO-driven content hubs to coax users into action.

Results.

• We rank on the first page of Google for 18 terms
• We capture 2% and 2.2% of the total addressable search market in relation to Senior Living and Assisted living clusters
• Improved conversion rate from 0.3% to 1.25%. 
• 98% site performance score