Les Blouses Roses - Amplifying the voice of a non-profit aiding hospitalised children and seniors in France
Archetype helped non-profit organisation Les Blouses Roses reach a wider audience and engage more effectively with their community on X (Twitter).
Les Blouses Roses is a French non-profit organization. Their mission is to bring joy and comfort to patients of all ages, from infants to the elderly, through various fun, creative, and artistic activities. They primarily work with hospitalized children and elderly people in nursing homes. The organization has over 4,400 volunteers who work to improve the lives of more than a million beneficiaries.
Objective.
Over six years ago, Archetype France initiated a partnership with Les Blouses Roses with the intention of bolstering their communication strategies. Recognizing the potential for enhanced visibility and impact, we proposed to assist Les Blouses Roses in expanding their presence on ‘X’ specifically.
The objective was twofold: to spotlight the amazing work of the association’s volunteers and to draw attention to its partners. By doing so, we aimed to encourage and increase donations, thereby providing more resources for Les Blouses Roses to continue their mission.
Solution.
To achieve this, our team took on the task of creating weekly posts for the ‘X’ platform. This required a deep dive into the activities carried out by Les Blouses Roses across France, understanding their work, and translating it into engaging content that could resonate with the audience on the platform.
This year marks a significant milestone for Les Blouses Roses as they celebrate their 80th anniversary. We intend to use this milestone to further amplify the reach of Les Blouses Roses, highlight their eight decades of service, and ultimately, help them touch more lives. This endeavor represents Archetype France’s commitment to using our expertise for a cause we believe in, and our ongoing support for Les Blouses Roses.
Results.
Archetype’s strategic initiatives enhanced the visibility of Les Blouses Roses and their activities. Content resonated with the audience and fostered a deeper connection, resulting in a significant increase in the number of followers and a larger audience reach and greater awareness of Les Blouses Roses’ mission and impact.