They needed to showcase their positioning to attract new prospects without diminishing their traction with board-level executives. Content and digital formats were key to showcasing their leadership and everything was needed on a tight timescale,.

For over 50 years, Russell Reynolds has been laser-focused on the goal of improving the way the world is led. That means being discerning about the way society is evolving and playing a crucial role in influencing how fast that evolution happens.

Solution.

The positioning and brand explored a range of concepts, playing with light and people-focused imagery. It needed look like them but with extra pizazz. 

The content that followed featured: 

• A hubpage for the campaign that served as a destination on its own while sign-posting the most relevant follow on pieces 
• Executive articles and ebooks 
• Internal launch materials to get the internal team aligned, including written materials and videos 

This was promoted through an always-on awareness campaign that then fuelled conversion and lead gen programs as well as a highly targeted ABM strategy.

Results.

• The campaign delivered several leads and a single deal worth over $230,000
• We outstripped all KPIs set for the programmatic ads campaign
• We achieved 2,912 conversions from the paid search campaign