They also wanted to win more traditional customer support business — but they needed to find and convince those customers who cared about quality and long-term gains more than just ‘Who can do this cheaper?’. In essence, Webhelp wanted buyers not only to choose them — but to focus on value over price.

Webhelp is an outsourcer that does so much more than deliver efficient processes — they help ambitious brands transform the entire customer journey. Clients love their relentless optimization, sophisticated human management, and pragmatic approach to automation.

Solution.

Webhelp needed to build a best-in-class demand generation function. Marketing was besieged by requests, and they lacked access to centralized data and a process for acquiring, qualifying and nurturing leads. That made it hard to see how to extract the most value from their marketing spend. 

And Webhelp were smart: they knew they needed to balance short-term lead juicing (to keep sales fed) with long-term brand-building (to lay the groundwork to expand into new markets and opportunities). 

We decided to tackle both sides together, by pairing a traditional lead-gen campaign with a results-boosting brand campaign. The result was a double-whammy that hit the market with big-picture reasons to love and trust Webhelp, followed up by tightly-focused messaging about specific trigger moments in the buying journey.

Results.

• 832k organic impressions
• 2,700 clicks
• 15 keywords in top 10
• 1,400 organic sessions