SMG is the original pioneer in connected commerce marketing. For over 15 years, SMG has partnered with major retailers, empowered global brands, and built meaningful connections with shoppers. SMG simplifies the complexities of today’s retail media landscape, delivering impactful campaigns that resonate with people where it matters most. By creating seamless and personalised shopping experiences, SMG consistently drives outstanding results for its partners, fuelled by an unwavering commitment to growth. Time and again, they redefine the game.
SMG boasts a world-class suite of commerce advertising capabilities powered by data and cutting-edge technology. Constantly pushing the boundaries of their technology, their industry, and themselves, they continuously uncover innovative ways to connect, sell, and grow. At the heart of this innovation are SMG’s brilliant people—the change-makers. Known for being straight-talking, fiercely driven, and unafraid to challenge the status quo, they are united by a shared spirit and culture. SMG is positively disrupting retail, delivering campaigns with impact, and taking everyone on extraordinary journeys in connected commerce.
As the home of Capture, PlanApps, and 6 Retail Media Networks, SMG enjoys unfiltered access to both supply and demand-side agencies. This powerful ecosystem, greater than the sum of its parts, fuels the company's collective strength. In short, SMG thrives on the belief that they are better together.
Key Services:
- Insight-led media planning & buying
- Creative development
- Expert campaign management
- Proprietary tools (SMG PlanApps) to evaluate media campaigns
- Measurement & Analytical support services
- Consultancy services - to help plan and develop successful commerce strategies
- Training – for FMCG brand clients looking to develop their commerce marketing skills
Sector Specialisms:
Food
Drink
Alcohol
Snacks
Health Foods
Supermarkets
Travel
Chemists
Jewellery
Food delivery
Department Stores
Healthcare
Locations:
UK
USA
Client Highlights:
Kellogg's, Danone, General Mills, McCain, PepsiCo, Weetabix, Pladis, Ferrero, Taylors of Harrogate, Lactalis, Arla Retail, Co-op, Deliveroo, The Very Group, Boots, Morrisons, Asda and WHSmith North America.