SMG

SMG is the original pioneer in connected commerce marketing. For over 15 years, the company has partnered with major retailers, empowered global brands, and built meaningful connections with shoppers. SMG simplifies the complexities of today’s retail media landscape, delivering impactful campaigns that resonate with people where it matters most. By creating seamless and personalised shopping experiences, SMG consistently drives outstanding results for its partners, fuelled by an unwavering commitment to growth. Time and again, they redefine the game.

SMG boasts a world-class suite of commerce advertising capabilities powered by data and cutting-edge technology. Constantly pushing the boundaries of their technology, their industry, and themselves, they continuously uncover innovative ways to connect, sell, and grow. At the heart of this innovation are SMG’s brilliant people—the change-makers. Known for being straight-talking, fiercely driven, and unafraid to challenge the status quo, they are united by a shared spirit and culture. SMG is positively disrupting retail, delivering campaigns with impact, and taking everyone on extraordinary journeys in connected commerce.

As the home of Capture, PlanApps, and Threefold, SMG enjoys unfiltered access to both supply and demand-side agencies. This powerful ecosystem, greater than the sum of its parts, fuels the company's collective strength. In short, SMG thrives on the belief that they are better together.

Capture is a full-service agency for FMCG brands that connects brands with people at the point of consideration and purchase. Using a unique combination of audience, location and performance data, Capture creates connected physical and digital commerce marketing campaigns from the 'store back', helping brands to convert brand equity to brand sales.

Plan-Apps works with FMCG brands to harness the power of commerce marketing by providing the technology, data, and consultancy to help brands deliver and demonstrate increasing returns on their commerce marketing investment. Central to this is SMG's proprietary software - Plan-Apps - which is powered by extensive cross-retail data, giving brands unparalleled insight into what works, and importantly, what doesn't.

Threefold partners with retailers to build valuable commerce media estates that create happier shoppers, better brand awareness, and brilliant business results. Threefold uses creative thinking and precision planning to manage every part of a retailer's media estate - boosting both their brands' and their bottom line.